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November 3, 2009
Avaya Runs With CEBP For Aura “UC Telephony” Solutions
Art Rosenberg, The Unified-View
“Collaboration” means working together, exchanging information, and communicating in a timely manner with people and processes in various ways. It usually is a term that applies to people involved in a common task or problem and often need to discuss important issues in real time.
However, "customers" were rarely treated the same as enterprise personnel in the collaborative space because they are independent of the enterprise communications and information infrastructure and can’t be easily contacted for timely collaborative interactions .
With the interoperability of the Internet, personalized multi-modal endpoint devices, business communication applications, business process applications, presence information, and mobile accessibility, "Customer UC" flexibility is enabling business contacts with customers to be treated in a more "collaborative" way. What “UC” as a concept does is to make the choice of interaction more flexible for all the people directly involved with a business process.
Process-to-Person Contacts For Work Flow Inside And Outside The Organization
UC is not just about person-to-person contacts, but also about pro-active process-to-person "notifications" that enable the recipient to dynamically use any mode of notification receipt (text, speech), as well as choose the modality of response. The latter can include interactions with automated self-service business process applications (on-line, IVR) and any mode of communication access to live assistance when necessary.
Outbound contacts with customers by automated business process applications is coming to life under the label of "Communications Enabled Business Processes" or CEBP, and will be particularly effective with the growing population of mobile users that carry "smart-phones" for flexible accessibility and increased availability and responsiveness.
CEBP, coupled with UC, is thus enabling customers to become part of the "collaborative" business landscape by providing a cost-effective means for a business process application to contact a customer whenever and wherever they may be through UC "notification and response" services. Notification alone is not enough to close the communication loop in a timely and efficient manner. Remember the pager?
Avaya Puts Aura To Work To Support Timely Business Process Flow
Avaya has just announced its first customizable automated outbound solutions for its Aura enterprise communications system that provides what I call "UC Telephony" (IP Telephony) integrations across multi-vendor, multi-location, and multi-modal business processes. One solution is called Avaya Notification Solution (ANS) designed to orchestrate and streamline the voice contacts between people involved in coordinating any real-time business process activity, but especially in responding to urgent or emergency situations.
The second solution is called Avaya Proactive Outreach for Financial Services for the mortgage market, which automatically contacts customers by phone to determine eligibility. This is an example of a proactive outbound IVR application that can also trigger delivery of text messages that contain a URL link for further self-service actions. In addition, the Outreach solution provides timely messaging notifications of ongoing mortgage processing status, as well as any need for real-time interactions, if required.
Such CEBP-based business process solutions are unlimited and, like smart-phone " apps," will proliferate swiftly with Aura system customers. Clearly, multimodal, mobile accessibility will be key to the effectiveness of many of these solutions, so we should see more mention of the role of Mobile UC in the future.
What Do You Think?
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