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March 15, 2012
UC Enabled Video Conferencing Won't Require “Two-to-Tango”
By Art Rosenberg, The Unified-View/ UC Strategies Expert
The big news today was Avaya’s public announcement that it acquired RADVISION, Ltd., a leading provider of video conferencing and telepresence technologies over IP and wireless networks. While we have also seen video conferencing as a growing form of business communication, it has been always viewed as an expensive technology silo. By UC enabling video conferencing, it can now become a more flexible option for individual end users.
Avaya’s announcement today highlighted such UC flexibility in the form of “mixed-mode” conferencing, where individual participants have a choice of dynamic options including:
· “On camera” connection (conversational voice and video)
· Video viewing and voice connection
· Voice-only connection
· Sidebar communications (text messaging)
Such flexibility will be particularly useful for individual mobile users with smartphones and tablets, who may have to participate in a restricted mode because of their environment. This also means that people who want to communicate don’t all have to have identical endpoint devices or communicate in identical modalities.
According to Avaya’s announcement, “RADVISION's SCOPIA Video product line and expertise integrated with the open architecture of Avaya Aura® will bridge existing H.323 communications networks and SIP-based environments, delivering scalability and a user experience designed to be intuitive and easy to operate.”
In addition to supporting mobile devices for UC enabled conferencing, Avaya indicated that the technology was “cloud” ready, i.e., that the technology can be available as a service without investment in premise-based equipment. This combination, coupled with standards-based applications, open infrastructure and endpoints for ad-hoc and scheduled videoconferencing with room-based systems, desktop, and mobile consumer devices, will facilitate the establishment of practical organizational BYOD policy for mobile employees.
During today’s announcement call, I questioned Avaya about the target markets for their UC enabled video conferencing, and these were high on their list:
· Health care and medical devices
· Education markets for distance learning
· Contact center applications
· Financial services
· SMB ad hoc video conferencing
The multimodal, UC battle is on and Avaya is stepping up to the plate.
UC Summit For UC Channels and Consultants
Reseller channels can learn more about where multimodal business communications are going within the expanded context of UC by joining unified communications industry leaders at UC Summit 2012, the only channel and consultant-focused event for the Unified Communications industry.
This unique, invitation-only UC Summit in May, hosted by UC Strategies, is the place for experienced communication technology channels to get objective, expert advice on new business opportunities. This includes learning where UC-enabled applications are going, what leading vendors and service providers are offering in the way of software applications and tools, and opportunities for partnering with other, complementary specialist channels to satisfy the complex UC needs of a user organization.
Invitations are limited, so apply now to qualify for acceptance.